Want to sell more homes?
Then do this.
Hosting an open house is a vital step in the process of selling a home. It is one of the most cost-effective ways to increase exposure and reach a wide variety of potential buyers. However… Most agents fail to realize that there is one of the simplest and most effective marketing tools at their disposal.
Realtor signs.
Without proper signage, the most beautifully staged open house will go unnoticed by passersby and potential buyers in the neighborhood. This article takes a closer look at how realtor signs affect open house success and how to use signs to increase foot traffic to listings.
Without further ado…
Here’s what you’re about to discover:
- Realtor Signs Do Matter To Open Houses
- Material Selection Matters For Realtor Signs
- Realtor Signs Placement Matters
- Realtor Signs Features That Really Work
Realtor Signs Do Matter To Open Houses
Here’s something that most agents don’t realize…
While 50% of homebuyers attended open houses in the past, many buyers discover these events through yard signs placed in the property’s yard or curb. Realtor signs do more than just advertise a property for sale, they help to create a physical presence in the neighborhood.
But not all signs are created equal. The best realtor signs combine durability with visibility to ensure maximum impact. That’s where materials like Coroplast from Regal Plastics come into play. This lightweight yet weather-resistant corrugated plastic has become the go-to choice for real estate professionals who need signs that withstand the elements while maintaining a professional appearance.
Think about it…
When someone is driving through a neighborhood that they are interested in buying, they are actively looking for signs that homes are for sale. A realtor sign is a beacon that shines out from yards and attracts the attention of passersby who may not have found the listing on their own.
Realtor Signs Help Buyers Find Open Houses
You may be wondering…
Don’t most homebuyers search for homes online these days?
Yes and no. Realtor signs bridge the gap between digital and physical. They serve a variety of purposes that supplement online marketing rather than compete with it. Here’s why realtor signs are still a valuable part of any marketing plan:
Realtor signs provide instant neighborhood awareness. Online listings require active searching, while signs passively market to everyone who drives or walks by. This includes neighbors who have an empty nest or know someone who’s moving, buyers actively driving through target neighborhoods, and local residents considering a move.
In addition to drawing buyers to a property, realtor signs build trust through repeated exposure. Neighborhoods that have a constant presence of the same agent’s signs over time create familiarity and local authority in the minds of potential buyers.
Realtor Signs Placement Matters
Let’s talk about the biggest mistake agents make with realtor signs…
Poor placement. No matter how well designed a sign is, it will not be effective if nobody can see it. Strategic placement of realtor signs requires you to think like a buyer and understand how traffic flows through the neighborhood.
Here’s how to do it right:
The primary yard sign should be placed in the most visible location on the property. This is typically near the street so it’s clearly visible from both directions. Avoid placing the sign behind trees, bushes, or other obstructions that block the view of drivers.
Directional signs guide buyers from main roads and through the neighborhood to the property. The use of 10 to 15 strategically placed directional signs throughout the neighborhood significantly improves open house attendance. Place them at key intersections and decision points along the route to ensure that no buyer gets turned around.
Timing is also important. Signs should be in place at least 48 hours in advance of the open house so that awareness can build among neighbors and commuters.
Realtor Signs Features That Really Work
Things are getting interesting…
Traditional realtor signs are evolving to include modern features. The most effective signs use a blend of classic visibility tactics with digital convenience.
QR codes turn static signs into interactive marketing pieces. Buyers can scan the code with their smartphones to instantly access property details, virtual tours, and contact information. This creates a seamless bridge between physical and digital marketing that dramatically increases engagement.
Contact information should be bold and easily visible from a moving vehicle. Agent names, phone numbers, and brokerage information should be displayed in large, easy-to-read fonts. Avoid cluttering the sign with extraneous information that becomes unreadable from a distance.
The Psychology Behind Realtor Signs Effectiveness
Want to know why some signs capture attention while others are ignored?
Color psychology is a huge factor in sign effectiveness. High-contrast color combinations like black text on a white background or white text on a red background are visible from long distances. These combinations also read well in different lighting conditions.
Brand consistency is critical for building professional identity across all signage. Use the same colors, fonts, and logos on every sign to build recognition and trust. Buyers who see consistent branding across multiple properties remember the agent and associate them with experience and success.
Design matters too. Simple and clean signs with clear messaging outperform cluttered designs with too many graphics and text. Remember that passersby only have a few seconds to process the information on a realtor sign.
Open House Realtor Sign Strategy That Works
Ready for a proven method for maximizing open house attendance using signs?
Start by placing the property yard sign announcing the open house date and time. This is your primary source for building awareness among regular passersby and neighbors. Update this sign with correct open house information at least 3 days before the event.
On the morning of the open house, deploy directional signs throughout the neighborhood. Create a clear path from major roads all the way to the property, placing signs at every turn where buyers might get lost. Bright colors and arrows make directions easy to follow.
Remove all signs promptly after the open house ends. This shows respect for your neighbors and demonstrates professionalism.
Wrapping Things Up
Realtor signs are one of the most cost-effective marketing tools available to real estate professionals. Signs provide constant visibility and help to bridge the gap between online and offline marketing efforts, all while attracting local buyers who might otherwise miss the listing.
The key is to treat signage as a strategic investment rather than an afterthought. Quality materials, strategic placement, and modern features all work together to create the maximum impact at open houses. When 88% of homebuyers work with a real estate agent, that first impression from a professional looking sign may be the start of a long and profitable relationship.
Keep these core principles in mind:
- Invest in durable, weather-resistant materials that hold up over time
- Place signs strategically to maximize exposure from major traffic routes
- Use modern features like QR codes to connect physical and digital marketing
- Maintain brand consistency across all signage for professional recognition
