Are you looking to get the most out of your property sale?
One of the most effective solutions is real estate agency services.
Let’s look at some powerful statistics to back this up…
88% of home buyers use a real estate agent or broker when purchasing a property and for a good reason.
Don’t let this be you.
What you will see in this article:
- Why Hiring Real Estate Services Is Important
- Pricing Strategies That Work
- Selling Your Property Using Marketing Tips
- Increasing Your Home Value Using Negotiation Skills
- Tools and Technologies for Property Valuation
Why Hiring Real Estate Services Is Important
Professional real estate services go beyond putting up a for-sale sign…
They are the comprehensive strategies that position your property in the best light to fetch the highest value.
The Geelong Real Estate Agents knows this.
They understand that each property is unique and requires tailored presentation to capture the attention of potential buyers and justify its value.
Here are a few statistics to look at:
Did you know that a staggering 90% of property sellers were represented by a real estate agent when they sold their home in 2024?
The data says it all, real estate agents are the go-to for getting results, and they are really good at it.
Let’s compare this to the DIY (do-it-yourself) method or the FSBO (For Sale By Owner) approach that can severely limit your selling potential.
Imagine offering cosmetic surgery to yourself. Sure, you might save some money, but it’s not the most effective way, right? Professional real estate agents possess the expertise, connections, and market insights that directly contribute to the maximum value of your property.
Pricing Strategies That Work
If there is one thing you should never underestimate, it is a pricing strategy.
Pricing right is not just about getting your property on the market.
It’s about maximizing your returns and ensuring your property doesn’t sit on the market forever.
In fact, research shows that sellers with professional agents in 2024 sold their homes at 100% of the listing price. Compare this to FSBO homes which often have to be reduced multiple times.
The real secret here is in the initial pricing.
Get it wrong and you scare buyers away.
Price it too low and you leave money on the table.
Real estate agents have access to data and algorithms to help them price your property just right to sell it quickly and for top dollar.
Selling Your Property Using Marketing Tips
If there is one thing you should know about the real estate industry…
Homes with professional photography sell 32% faster than those without. It’s not just about having great photos. Professional real estate agencies know that marketing your property is an entire package.
Of course, great pictures help, but professional agencies also:
- Provide property staging and professional photos that highlight your property’s best features
- Ensure your property is strategically listed and positioned on all the major real estate platforms
- Drive traffic to your listings with social media marketing
- Host open houses with enough traffic to maximize sales
- Market to networks of other real estate agents
The average real estate agent typically generates 100 leads per month, and high performers achieve 200 or more!
Your property will get exposure to a ton of qualified leads through professional real estate agency marketing.
But here’s the thing…
Professional agents are actively marketing your property to their existing buyer database, other agent networks, and buyers who are actively searching for the type of property you are selling.
Increasing Your Home Value Using Negotiation Skills
This is the part where DIY home sellers get completely wrecked…
Negotiating requires an understanding of buyer psychology and market factors that the average property owner doesn’t have.
Negotiation is a skill that professional real estate agents have been practicing daily.
Agents have the tools and experience to interpret buyer cues, understand when to stand firm, and know when to make concessions that can result in increased net returns.
Let’s look at an example.
A buyer submits an offer that is $10,000 under asking price and then wants the seller to pay closing costs. The average property owner gets hung up on that $10,000.
An experienced agent looks at the whole offer package, the timeline, the strength of the buyer’s financing, the contingencies, and the total net return.
Sometimes the offer with the highest net proceeds might be a slightly lower offer from a financially strong buyer with fewer contingencies, as opposed to the full asking price from a high-risk buyer.
Agents also know the power of counter-offers and how to craft ones that keep things moving versus killing a deal through poor communication or unrealistic demands.
Tools and Technologies for Property Valuation
Technology has revolutionized the real estate business in recent years…
With the right technology tools, property owners can get accurate valuations on their properties in a fraction of the time.
Some of these tools and technologies include:
Automated valuation models (AVMs): These software programs analyze multiple comparable sales, market trends, and property features to determine an estimated value.
Predictive analytics software: This data analytics can help forecast market movement and identify the ideal timing for listing a property.
Digital marketing platforms and tools: These allow agents to track engagement metrics such as the number of views, inquiries, and buyer engagement with the property listing online.
Virtual tours and remote viewing technology: Agents are now using technology that allows qualified buyers to experience a property without being physically present on location.
All of these technologies generate massive amounts of data that professional agents can use.
But it’s not just about having the data…
Professional agents know how to interpret that data and convert it into strategies for your property to achieve maximum value.
Wrapping It Up
Achieving maximum property value through the help of professional real estate agency services is the name of the game in today’s market.
And the stats prove it.
Professional representation from real estate agents significantly increases the speed and profitability of the sale.
The bottom line:
The $55,000 gap between agent-assisted sales and FSBO properties will tell you everything you need to know. Add to that a quicker sale, less hassle, and the benefit of expert negotiation, and the case for real estate agency services is proven.
Don’t risk leaving money on the table by trying to go it alone in the current complex property market.
Professional real estate agency services have the marketing power and knowledge to turn maximum value for your property into a reality.
