The technological age has opened a new door for all industries and with it came the digital age of marketing. Marketing has been used as a powerful tool for standing out in an overly saturated marketplace.
The real estate sector has especially benefited from it as you see investors competing for the same opportunities. Within this article we will look into the changing landscape, that is real estate marketing, where we will explore various types of real estate, trending marketing topics and common pitfalls that real estate marketers may want to avoid.
The Importance of Marketing
Marketing is the process of promoting products and services to attract new customers and the drive of a business. It is also a process that helps companies separate themselves from their competitors.
In the realm of real estate firms, marketing strategies are used to spotlight certain properties that will appeal to their target audience and to build trust from their clients. At its core, marketing is used to connect buyers and sellers. Marketing is quite broad term though, as there are many different types of marketing services; there is digital, content, social media, email and print. All provide their own way of leveraging new people and all with their own specific goal and target.
Types of Real Estate
Real estate in itself has various different types. It ranges from commercial properties for business use, residential homes for living, undeveloped land for future projects and house flipping which involves buying and renovating homes to resell.
Commercial real estate (CRE) marketing can be complex due to the varying lease structures and the changing marketing conditions. This is why there are tools that are designed with a specific CRE data structure that will allow people to find their ideal prospects quicker and easier. These smarter strategies within CRE can help market towards a precise location better and know which areas are seeing success in the commercial real estate sector.
Many may think, for residential marketing, that it has a sole focus on buyers. However, its primary focus is to attract potential buyers, which also may attract sellers. The use of high-quality images goes a long way in real estate marketing, but when it comes to the social media ads, they need to be targeted.
There is also the marketing of land for sale. This, marketing could entail showing maps, zoning information and area plans to highlight it potential uses and restrictions and to attract potential buyers, whilst house flipping marketing requires showcasing the before and after transformations and a specific timeline.
Current Real Estate Marketing Trends
The internet in this modern age has become the forefront of creating real estate marketing trends. It is essentially where 9/10 starts looking into real estate, from buyers, to sellers, to investors. This is where marketing services such as seo services and content marketing come into play as they are used to boost businesses’ online visibility by integrating certain keywords into blog posts and advertisements to get more traffic.
These trending services and techniques are used to rank a businesses website higher in search engines such as google. Being higher in the search engine results means there is a higher possibility of a consumer to click through toy our business. This, alongside email personalization which features tailored messages being sent out to specific people based on their personal preferences and habits, results in more leads.
We are also seeing trends in technological advancements such as augmented reality. This has played a major role in real estate marketing as it allows clients to have a realistic glimpse of the properties they are interested in. This is especially great as many images are taken from a deceiving angle. This feature allows for people to create virtual 3D tours and interactive property exploration that both helps elevate the online listing making it stand out from other buildings listed. Therefore, proving more detail which will generate more engagement.
Allowing the targeted audience to get a realistic feel for the property they are looking into is key as you want them to be able to visualize how the property will fit their needs. This is also great for people viewing the property from far away, as it eliminates the need to travel to the location and instead gives them the ability to have an immersive visit to the property.
The key to modern marketing in the real estate industry is to make the property as real and realistic as possible. Highlighting its strengths and best features whilst giving someone the online advancements to view it in their own pleasure. It creates more footfall fo the property overall as many sometimes find that they just can’t find the time to physically go view a property before someone gets there first.
Highest Real Estate Marketing Tips
Research when it comes to marketing is a key component. Making sure that you have the relevant research done on your audience to ensure you have accounted for their current lifestyle, the current market requirements in that field and what your goal should be.
Demographic data is used by the top-tier investors as a living component of their portfolio strategy, rather than a one-time reference point. Make sure to not stick to one channel as this could alienate your potential clients.
Final Thoughts
With advancements in Ai, who knows what the future may hold. With VR advancement we get a 3D model that we can virtually walk around, with AI that may also be accompanied by miniature replica models and detailed layout opportunities but only time will tell.
Research, audience, technology are now at the forefront of marketing and for Real estate. There will obviously be new trends evolving and they will continue to make the process more beneficial for both the creator and buyer.
